A great Insight By J Bernard Jones

Oh, Jesus keep me near the cross! Give me a freakin’ break, will ya? The whole hysterical “Apple is evil” mantra being spouted here presumes several major misconceptions/flaws in logic/lies:

1. That the end user doesn’t have choice and that Apple is “restricting” how consumers spend their money. Don’t like the iPod/iPhone/iPad? Buy a Zune. An HTC Phone. A JooJoo tablet. An HP Slate. An Archos. One of the zillions of touch screen phones from Samsung or HTC or God knows who else, including Google and their different iterations of the Android platform. Play games on a dozen different devices on the market.

2. Is anyone — ANYONE — as stupid as the author suggests to not know that Apple is a “closed system” at this stage of the game? Can you run ANYTHING on a Sony device that isn’t pre-approved, vetted or allowed by Sony? Doesn’t Facebook edit apps that run on its platform? Does Microsoft allow Linux applications to run natively on Windows 7? Does Ford allow you to swap the engine on a Mustang with that of a lawn mower? Does HBO run hardcore porn? IF you don’t like the product or the practices of the company that don’t allow “total access and complete freedom to do whatever you want,” don’t buy the product or support WHICHEVER COMPANIES DON’T “LET” YOU DO ANYTHING YOU WANT. Period. See number one.

3. How is Apple’s “walled garden” approach to app approval and distribution via iTunes any different than how the tv networks, the music industry or — say it isn’t so — Google or Microsoft or any other company that leases both in-house and third party products through their distribution channels? Because that is what iTunes ultimately: a distribution channel. if you don’t like it, see number one.

4. Apple charges a 30% cut and publishers/music partners/etc. are mad. Really? So, let’s say I agree to distribute your content. You produce your content, you put it in a format that works for our store (which is no different than how Neiman Marcus or Walmart operate) and I handle all of the aspects of inventory, management, bandwidth, all credit card/purchasing transactions INCLUDING refunds and chargebacks and fraud and the associated perils therewith, and a 30% cut is too much? Did the author of this piece publicly rail with such wide-eye, sky-is-falling abandon against AMAZON charging publishers up to 60% — that’s SIXTY PERCENT — to distribute books and other materials through it’s store for the Kindle?

I know the pejorative term that Apple haters love to use is “Apple fanboy,” but these “Apple is evil” mantras that are now taking root are a whole lot sexier and much more accessible than the outdated “Apple is a beleaguered company that is going to fail” position these same folks took not that long ago. It’s like the tech version of the Tea Party.

If the iPod/iPhone/iPad are material manifestations of Apple’s evil, then don’t freakin’ buy any of them. There is a Nexus One, a Zune HD, or a JooJoo tablet with your name on it.

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About Eric Meek

Just an average, everyday Apple lover.
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3 Responses to A great Insight By J Bernard Jones

  1. mrbit10 says:

    I agree with itunes, it is no different than any other. I have always stated, if say Android wants an app the iphone has, ask the devs to develop you the app. But that is where cross-platform coding comes from. If a developer wants to code for blackberry, Android and iphone it makes sense to have one set of code and cross-compile to the target platform. I have no beef with Apple making framework rules, but what language we originally choose to use. That is BS. I have never run into this with Microsoft & if Microsoft wanted to by Apple’s origin language to not allow cross-compile, as one has said ban itunes for windows, the logic would fit. Also the iphone changed the game of rule sets. Many mis-apply analogies to closed sets of hardware with some software on board. They are not the same thing. The old phones with services, say to SMS, MMS, IM, email were service specific orientation to the phone. Having apps as in an open market variable to create services to the phone is the same dynamic as desktop apps providing a service. It is no longer really just the hardware to software package but now open to total software competition, where as a lowly old nokia with simple firmware/software service. The point of defense i have is that Apple created the medium in which to have apps, bravo. I also support Apple’s right to choose which apps within reason. Thus if company A wants apps, attract developers to do so. BUT that is the hand Apple just dealt as a blow to developers in my opinion. Worrying about origin language is not the way to go. Sure Apple can brag for now as to how many apps and such, but with all the blogs defending origin language restriction if the time comes that what happened to the mac via protectionism going from the number 1 position in market to almost zero is the same for now the iphone ecosystem, the opinions will change to the rest of the companies not playing fair as which was claimed historically. Look back on this day & understand that some protectionism is beneficial but it can go too far.

    • Eric Meek says:

      Never had it with MS? WHat about Direct X? Thats why I cant play games on a mac. If i buy a game why cant i play it on what i want? MS make you use DX. Look at the new iphone 4 gyro, if you cross compiled and no other device has a gyro and than it aint gonna work in the iphone either. You cant program cross platform for a gyro if not all handsets your compiling for have a gyro. They would leave out the gyro function just to make it work with all platforms. Advanced apple hardware becomes meaningless.

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